Kentucky Fried Chicken - 75th Anniversary / CD

In February of 2015, Kentucky Fried Chicken selected us to be their agency of record. To celebrate the 75th Anniversary of KFC, we brought back the Colonel, folks! There's a whole mess of work including a new historical web site, television spots, radio ads, new packaging, PR, cinema and a redesigned KFC.com.

THE STATE OF KENTUCKY FRIED CHICKEN ADDRESS :45

BUCKET IN MY HAND :60

AMERICA'S FAVORITE MUSIC :15

CHICKEN IN THE BUCKET :30

PHILLIP :30

COLONEL SANDERS DOT COM

Visit ColonelSanders.com to learn all about who the real Colonel's life and watch this play we made about the Colonel shooting a guy in the shoulder.

To announce the website and game, we sent influencers custom USB Drumstick controllers.

We sent this painting to KFC fan Jim Gaffigan and he liked it!

We helped redesign and rewrite the packaging with a nod to the heritage.

We've also helped refresh the look of the stores as well.

We created this posters for in-store as well as the corporate HQ.

When the colonel took over the @KFC twitter handle, he started with a twitter bomb. He should eventually figure out the platform.

CD Partner: Karl Lieberman
Creatives: Matt Mulvey, Lawrence Melilli & Jeff Williams along with Matthew Carroll, Claire Wyckoff, Shaine Edwards, Jon Marshall, Jason Turner, Joe Albert, Darcie Burrell & Heather Ryder.
Designer: Mike Weihs