My name is Eric Baldwin and I am driven not only by creative opportunities with truly creative companies and people, but also in leading and inspiring others to do the best work of their lives.
I'm originally from the St. Louis area and began my career there as a graphic designer, working for several small design firms.
In 2003 I moved to San Francisco to work as a designer and art director at Butler, Shine, Stern & Partners. After running the design department at BSSP, I made the jump to Wieden+Kennedy in 2006 as an art director and produced award-winning work for CareerBuilder.com, Target and Old Spice. In 2009 I became a creative director, running the Old Spice, Electronic Arts and P&G. Since then I have served as Creative director of Levi’s, Kraft, Kentucky Fried Chicken and W+K tech offering, the Lodge.
I have won a variety of awards, including the 2010 Emmy for Outstanding Commercial for Old Spice’s “The Man Your Man Could Smell Like”; broadcast and digital Grand Prix awards at Cannes; the One Show Best of Show along with multiple Gold, Silver and Bronze awards; multiple D&AD Black Pencils; the ADDY Awards Best of Show; and multiple Effies.
In 2017, I became Executive Creative Director of Wieden+Kennedy headquarters in Portland, OR. Over the next five years I ran an office of over 500 people and achieved multiple accolades, including being Agency of the Year by AdAge for three years straight and Independent Agency of the Year twice at Cannes.
I am currently working as an independent creative, consultant and voice actor.